[1]
M. I. Villa, D. Fernando Montoya, and M. Vásquez, Eds., “The Digital Marketing Power of Transmedia: Applying Keller’s Brand Resonance Pyramid to the Marvel Cinematic Universe”, in Transmedia Earth Conference: medios, narrativas y audiencias en contextos de Convergencia, EAFIT Publishing House, 2019. doi: 10.17230/9789587206289ch13.