Villa, María Isabel, Diego Fernando Montoya, and Mauricio Vásquez, eds. 2019. “The Digital Marketing Power of Transmedia: Applying Keller’s Brand Resonance Pyramid to the Marvel Cinematic Universe”. In Transmedia Earth Conference: Medios, Narrativas Y Audiencias En Contextos De Convergencia. Académica. EAFIT Publishing House. https://doi.org/10.17230/9789587206289ch13.