The Digital Marketing Power of Transmedia: Applying Keller’s Brand Resonance Pyramid to the Marvel Cinematic Universe

Authors

Stuart Francis
University of Brighton image/svg+xml
Pericles ‘asher’ Rospigliosi
University of Brighton image/svg+xml
Bruce Samuel
University of Brighton image/svg+xml
DOI: https://doi.org/10.17230/9789587206289ch13

Synopsis

Author Biographies

Stuart Francis, University of Brighton

Senior Lecturer at Brighton Business School, University of Brighton, England. Email: s.francis2@brighton.ac.uk

Pericles ‘asher’ Rospigliosi, University of Brighton

Bachelor in Applied Psychology and Computing from Bournemouth University, England. Principal Lecturer at Brighton Business School, University of Brighton, England. Email: a.rospigliosi@brighton.ac.uk

Bruce Samuel, University of Brighton

MBA at Brighton Business School, University of Brighton, England. Email: bas4@brighton.ac.uk

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Libro completo

Volume

Transmedia Earth Conference: medios, narrativas y audiencias en contextos de Convergencia

Published

December 18, 2019

Series

Académica

Categories

Copyright (c) 2019 © María Isabel Villa et al., © Editorial EAFIT

How to Cite

Villa, M. I., Fernando Montoya, D., & Vásquez, M. (Eds.). (2019). The Digital Marketing Power of Transmedia: Applying Keller’s Brand Resonance Pyramid to the Marvel Cinematic Universe. In Transmedia Earth Conference: medios, narrativas y audiencias en contextos de Convergencia. EAFIT Publishing House. https://doi.org/10.17230/9789587206289ch13